Ux Projects
Data analysis and creative solutions for business challenges.
The C&D project was born from a common challenge in many companies: communicating complex solutions with clarity. We redesigned the digital journey by uniting strategy, design, and social proof to transform an underperforming website into a platform that inspires trust, engages, and converts. An experience designed to translate complexity into perceived value, from the first click to the final decision.
Institutional Website - Digital transformation in trade marketing: The C&D case study.
Family farming is vital in Santa Catarina, but it faces challenges. Uncertain prices, difficulties in distributing produce, and digital isolation affect thousands of people. CampoConecta SC emerges to transform this reality. This simple, offline-capable mobile application is made for the family farmers of Santa Catarina.
Mobile App - CampoConecta SC: Innovating for agriculture in Santa Catarina.
The Adot project originated from the need to reinvent how connections between people and animals are built. We developed a digital solution that prioritizes behavioral compatibility, promoting more conscious and lasting adoptions. By combining real insights, information architecture, and continuous support, we transformed a disconnected system into a clear, reliable, and humanized experience—from discovery to a new beginning.
